Field Marketing Associate
Marketing
Key Responsibilities:
- Implement marketing strategies to promote Liaquat National Hospital's services, clinics, and procedures.
- Maximize outreach by identifying key target areas such as corporate, general practitioners, and commercial entities.
- Foster relationships with corporate clients to promote healthcare and wellness programs as part of CSR initiatives.
- Organize and manage medical camps in malls, superstores, and high-traffic commercial locations to offer free health checks and promote hospital services.
- Distribute marketing materials, including brochures, flyers, and posters, to corporate offices, clinics, and commercial locations.
- Conduct market research to identify healthcare trends, opportunities, and challenges. Analyze feedback from corporate clients, general practitioners, and community members to improve marketing.
- Work closely with the marketing team, medical staff, and PR team to ensure cohesive and effective marketing efforts.
- Prepare, maintain, and present regular reports on marketing activities, achievements, and areas for improvement.
Qualifications and Experience:
- Master’s / Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 2-3 years of experience in field marketing, preferably within the healthcare sector.
- Strong interpersonal and communication skills with the ability to build relationships at all levels.
- Self-motivated, goal-oriented, and able to work independently as well as part of a team.
- Proficient in Microsoft Office Suite and familiar with marketing software and tools.