Key Responsibilities:

• Conduct in-depth research and develop content for social media and the LNH website.
• Assist the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conduct keyword research and use SEO best practices to increase traffic to the LNH Website.
• Create compelling headlines and a body to capture the attention of the target audience.
• Identifying needs and recommending new content to address gaps.
• Coordinate with clinical and diagnostics departments and services for content development.
• Stay up to date with various methods to create engaging and attractive content.
• Collaborate with the digital media specialist to create and schedule a content calendar for social media postings.
• Participate in marketing activities both indoors and outdoors.

Qualifications and Experience:

• Bachelor degree in Communications. Marketing, English or equivalent.
• Three to four years’ experience in content writing in both Urdu and English preferably in healthcare sector
• Course/s on content writing will be preferred.
• Knowledge of Content management System (CMS)
• Proficiency in the use of Microsoft office application.